When times are at their toughest and most stressful, a little personal care and pampering can make all the difference.

That’s the philosophy at Looks Hair Studio of Elliot Lake for Karen Mullins and her team.

Making the most of a website and social media has been key for the studio as it navigates the pandemic. But Elliot Lake is also a community with a large retiree population that’s less likely than other age groups to be online. Karen has had to be creative, not only with how she keeps in touch with her clientele, but also in how she serves clients onsite.

To maximize safety while also maintaining a healthy flow of business, the studio has restructured its offerings. Whole families can book for group appointments, and clients can also have several styling and aesthetics services provided at the same time while they are in the chair.

Karen turned to Digital Main Street (DMS), with its grant program and free educational resources, for help to better communicate and co-ordinate all this with clients.

With the support of DMS and her Virtual Digital Service Squad, Karen has invested in a new website, new point of sale (POS) technology, online COVID-19 screening and tools to improve the effectiveness and efficiency of her social media campaigns.

“It may be a lot of work to launch new ways to connect with clients online, but once you have, it will make your life a lot easier,” Karen said. “DMS helped us build stronger communication through social media to keep clients updated about our available services and COVID-19 protocols.”

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