Digital Main Street

Digital Main Street: Local Experience, Local Support, Local Growth

A Digital Success Story – Conquering the Challenge

The challenges facing small businesses, particularly on Ontario’s main streets, have been compounded by various factors such as the COVID-19 pandemic and the rapid evolution of digital technology. In response to the current economic climate, comprehensive support is essential to help these businesses adapt, survive, and thrive in an ever-changing online landscape:

The Digital Main Street (DMS) Ontario Grants Program (OGP), administered by the Ontario BIA Association (OBIAA), in partnership with the Toronto Association of BIAs (TABIA), has significantly influenced Ontario’s economic landscape since its establishment in 2017. Originally funded by the Government of Ontario, it garnered additional support from the Federal Government in 2020, and continued to flourish under subsequent provincial funding. Through effective partnerships and dedicated efforts, the program has played a crucial role in fostering digital transformation among brick-and-mortar small businesses.

The mission of DMS is to empower small businesses to expand by adopting digital tools and technologies, seamlessly integrating their in-store and online sales, operations, and customer interactions, in a safe and secure environment

The OGP’s multi-faceted program has delivered resources through the Digital Transformation Grant, education via an online assessment, online learning programs, webinars, and in-person workshops, as well as support through its Digital Service Squad (DSS) program. This approach offered multiple touchpoints for small business owners  offering various avenues to enhance their digital adoption and increase their technology efficiency.

The DSS members offered personalized one-to-one assistance to small business owners, and have been instrumental in the program’s success. Many of them found their first job opportunities through the program, subsequently advancing into full-time positions in various sectors, including municipalities, Business Improvement Areas, and information technology.

As we reflect on the achievements of the DMS OGP, it is evident that its impact extends far beyond the realm of online transformation. The program has not only equipped small businesses with the tools and knowledge needed to navigate the digital landscape, but has also cultivated a spirit of community resilience and adaptability. Through the collaborative efforts of stakeholders, including government agencies, industry associations, and local business communities, the program has demonstrated the power of collective action in overcoming challenges and driving sustainable growth.

Looking ahead, it is essential to build upon the foundation laid by the DMS initiative and further enhance support mechanisms for small businesses across Ontario. This entails continued investment in digital literacy programs, innovative solutions, and collaborative partnerships to ensure that businesses remain agile and competitive in an ever-evolving marketplace. By fostering a culture of innovation and inclusivity, we can empower small businesses to not only survive, but thrive in the digital era, thereby bolstering the economic vitality of our communities for generations to come.

OBIAA believes our commercial cores play a vital role in shaping the economic landscape of Ontario, whether they are main streets, uptowns or downtowns. We are committed to supporting our BIAs and small businesses all across the province as they are essential economic and social centres.

To read the full Spring 2024 Progress Report click here, and watch the accompanying Progress Report video here.