2022 Virtual Professional Development Sessions – Program & Schedule

Marketing & Promotions Icon

  • Media Relations Training

Leadership & Management Icon

  • So Your BIA is Having a Board Election…

Media Relations Training

May 5, 2022

10:00 AM – 12:00 PM
Durrell Communications Media Training leverages award-winning communications experience to bring unique insight into media management and relations.  We help you and your team: Be Confident
  • Develop an independent mind with increased confidence to communicate with journalists when required
  • Manage a wide range of media inquiries, anticipate potential questions, avoid typical pitfalls, and stay focused on key messages
Be Credible
  • Leave with an improved ability to think on your feet while providing clear and informative responses to the media and community members
  • Develop relationships with journalists and view media interviews as opportunities to highlight your expertise
Take Control
  • Craft key messages and clarify your position on important issues and interview topics
  • Learn how to handle difficult questions and situations
  • Understand how journalists work and how to work with them to achieve desirable results

This session includes a Media Advisory/Release Templates


Melissa Durrell | Durrell Communications

So Your BIA is Having a Board Election…

June 15, 2022

10:00 AM – 12:00 PM

This session will focus on preparing for your BIA Board Elections while providing you with great best practices. A detailed toolkit will be provided to all registrants. Mike Bureau and Jennifer Pereira will present best practices from the City of Ottawa on the Election process for Ottawa’s 19 BIAs.  Michelle Groulx will bring this session together with a review of the Board Orientation package the Barrhaven BIA created in anticipation of onboarding their new board. Each Professional Development Session for 2022 will provide registrants with a toolkit and you will receive a Board Election toolkit at the end of this session to help you build a smooth election cycle and BIA Board of Directors.


Mike Bureau and Jennifer Pereira | City of Ottawa,   

Michelle Groulx | OCOBIA

Economic Development Icon

  • BIA Governance 101

Physical Improvements Icon

  • Expanding Your Programming

BIA Governance 101

Sep 14th, 2022

10:00 AM – 12:00 PM

The September Session will provide BIA Staff with a Governance Session which will help them onboard your new board and  Councillors. OBIAA ED, Kay Matthews will provide an overview of BIA Governance as a Local Board of Council. This session will help BIA staff to understand the Provincial rules of engagement under the Municipal Act and how you can best provide training for your new Board. Each Professional Development Session for 2022 will provide registrants with a toolkit and you will receive a Governance Toolkit as a part of this session. 


Kay Matthews | OBIAA

Expanding Your Programming

October 19, 2022

10:00 AM – 12:00 PM
The fourth session in the 2022 Professional Development Sessions focuses on BIA Events and Activations.  As a result of the pandemic, we have had the opportunity to re-ignite, re-imagine and re-build BIA events.  What are future trends?  What is the difference between events and activations?  What is the role of Farmers’ Markets and how to leverage them as a great weekly event for BIAs?  


Mary-Lou Ambrose-Little | Downtown Port Colborne BIA

David MacNeil | Festivals and Events Ontario (FEO)

Doug Sams | Kerr Village BIA (Oakville)

Subscribe to
Our Newsletters

Select and subscribe from the following OBIAA email newsletter options to get the latest updates directly in your inbox:

Error: Contact form not found.