For over 30 years, R&G Auto Centre in Pickering has taken pride in caring for your car as you would…if you were also a certified technician. Kirk Paty and his team deliver the highest quality automotive service with honesty and integrity.

R&G is very much a neighbourhood business built and maintained through elbow grease and customer satisfaction. Kirk and Leanne Paty recognized the need to upgrade and update the auto centre’s digital presence, but where reluctant to spend the money during the uncertain times of the pandemic.

Leanne turned to Digital Main Street and qualified for a Digital Transformation Grant. R&G’s transformation plan includes a new program of social media and online advertising, improvements to the existing website to boost search engine rankings, and training via Zoom with a social media marketing agency on how to use Instagram and Facebook more effectively.

The goal is to increase web traffic from search engine results by 25 per cent and increase engagement on social media, to bring more business to the repair bay.

“We have had a great experience with the DMS program from start to finish,” Leanne said. “Thank you very much for this opportunity; it really has changed the way we communicate

with our customers. The grant has allowed us to make improvements to our operations that we would not have done during these times.”



The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit


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