When 75 per cent of your business disappears practically overnight, there really isn’t much left to lose on taking a chance with something new.
Sheri-Anne Woolley found herself in that situation when the pandemic struck. For 12 years, she had owned and operated Markham’s Mona Home and Office Cleaning. The focus of her team on delivering five-star service using eco-friendly products instead of harsh chemicals had led to steady growth with residential and office clients.
But a roster of loyal clients proved a poor defence as pandemic lockdown measures took effect. Faced with the possible collapse of her business, Sheri-Anne turned to Digital Main Street for help to build a stronger web presence, better engage with a broader base of potential customers and create an e-commerce capability.
Her initial focus has been on building lines of communication and engagement with increased social media activity supported by new video content, through email marketing and by advertising online. The goal is to drive double-digit increases in organic web traffic from online search results.
“DMS offered us tools and resources to help us get back on our feet and make changes to our business to not only stay open, but to regain some business,” Sheri-Anne said. “If it wasn’t for this program, I don’t think we would have survived until now. We have been able to grow the office side of our business with industries that are deemed essential.”
The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit digitalmainstreet.ca/ontariogrants