Little Dragon Corp. is the kind of business ideally suited to bring you some much-needed social interaction and escape during a pandemic. This Brampton-based business designs and retails beautiful custom dice for role-playing games like Dungeons & Dragons.

Since founding Little Dragon as a home-based, crowd-funded business two-and-a-half years ago, owner Colette Chappell has grown to become a manufacturer and wholesale distributor reaching 60 countries. Little Dragon is active on multiple social media platforms with outreach programs to build a sense of community with gamers everywhere.

But that didn’t mean that Little Dragon’s online presence didn’t have room for improvement as the pandemic forced Colette’s brick-and-mortar retail location to close during the lockdowns. She turned to the Digital Main Street (DMS) program for help to grow her customer base by 20 per cent and move 40 per cent more inventory.

Her local DMS Digital Service Squad helped Colette hire a developer and create eye-catching imagery with which to revamp her website and also engage in a new social and digital media advertising campaign.

“I approached DMS because I wanted to have my website feel professional versus the homemade one that I had originally created,” Colette said. “With their help and lessons, I was able to bring my advertising to a new level and my website has never looked better. I think there are a lot of small business owners like myself who could benefit from programs like this where we can adapt and learn new techniques.”




The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit


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