Pandemic or not, people need functional computing devices, particularly if they are working from home. For Donna Brown, owner of PC Medic Computers Inc. in Thunder Bay, that has meant juggling accessibility and availability while respecting public safety measures.

Because of the services it provides, as both retailer and repair shop, PC Medic Computers is considered essential and allowed to remain open through provincial lockdowns. Still, customers needed new ways to safely engage with the business. Donna realized she had to provide online options for sales and service requests, in support of curbside pickup.

But e-commerce was not a strength of Donna’s business. She turned to Digital Main Street (DMS) and qualified for a Digital Transformation Grant. With counsel from her local DMS team, Donna is using the grant to create an online storefront with Shopify, launch a new website and implement a strategic social media plan to better reach her community.

“Our goal is to introduce online sales, increase our web traffic and increase social media activity,” Donna said. “None of this would have been possible without our DMS grant, so we are very thankful to have received it. PC Medic Computers is celebrating 26 years in business, and we got here by changing with the times and always looking for ways to improve the service we provide. Digital Main Street has helped us do that.”




The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit


Share this story with your network.