The name says it all. Bare Naked Beauty on Manitoulin Island retails a line of all-natural beauty products for those of us with sensitive skin – safe for you and safe for the environment. They are created with local and fair-trade ingredients that are vegan-friendly and organic when possible.
In addition to this product line, Bare Naked Beauty also provides a variety of health and wellness services. Owner Susie Harrison manages it all. While the business had a strong online presence and online booking system, she needed to increase customer engagement and find a way to do so without putting more demands on her time.
Susie sought help from Digital Main Street (DMS) for the grant funding and professional support to improve the online experience and hire another pair of hands expert in digital marketing.
She is now working to improve search engine optimization (SEO), add a virtual assistant to help customers, reduce abandoned shopping carts online, and create new advertising campaigns on Facebook and Instagram. The goal is to deliver a superior customer experience that will drive a 25 per cent increase in online sales by spring.
“DMS has been invaluable,” Susie said. “The online assessment is a great tool to see where you stand. The online content is educational and has helped our company to attract and retain customers and clients. The grant funds have moved my online business forward by leaps and bounds.”
The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit digitalmainstreet.ca/ontariogrants