Since 2000, All About Massage Day Spa has grown to become Sudbury’s premier day spa, catering to both men and women looking for some relaxation and rejuvenation.
Provincial lockdowns and states of emergency during the COVID-19 pandemic, however, took a sharp toll on the business, preventing any in-person visits for months at a time.
For owner Bobbi Deisinger, remaining engaged with the local community has been vital to ensure customers return whenever doors can reopen.
With grant funding and other professional support from Digital Main Street (DMS), Bobbi has been able to invest in structured social media and online advertising campaigns. This includes promotions for premium services.
Using Facebook and Google Analytics and customer relationship management (CRM) reporting, Bobbi is measuring effort against results to better understand where and how the graphics and language of her campaigns need to be tweaked. Her goal is to increase sales of key services by 10 to 15 per cent by mid-winter 2021.
“DMS took off some of the financial pressure that my business is under,” Bobbi said. “Having funds to help with my digital presence, and support to help me execute my marketing plan, allowed me to reach out to my community more easily once we were able to reopen. It helps enormously at this very trying time for a variety of funding options to be available to us small businesses.”
The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit digitalmainstreet.ca/ontariogrants