The Roncesvalles Village Business Improvement Area (RVBIA) exists to improve business conditions for its members on Roncesvalles Avenue through street beautification, property maintenance, and marketing and promotions. Members include over 270 businesses along Roncesvalles, as well as commercial property owners.
Under the purview of marketing, the RVBIA focuses primarily on two major cultural events: the Roncesvalles Polish Festival held in September that attracts upwards of 350,000 visitors in a weekend, and a smaller event in June called Roncy Rocks whose major component is a local music and arts festival that draws around 10,000 people, as our way of giving back to the community.
We foster relationships between our business members and the community, which builds community spirit. The locals and shop keepers are friendly and welcoming. They’re pleased and grateful to be a part of this community. Many contribute time and creativity into making a difference for people who live and work here, and for people in need: whether it’s for our schools, at our parks, along Roncy — as the locals refer to Roncesvalles Avenue — or by initiating something just for the fun of it and then working at making it better each year. It’s the Roncesvalles Village vibe that visitors find so striking in such a big city.