Denturist Beth Gorham is a two-time recipient of a Digital Main Street (DMS) Digital Transformation Grant. She continues to benefit from the program to ensure the residents of Sundridge have beautiful smiles.
Beth used her first grant in 2019 to digitalize and upgrade her patient management system. This new paperless system allows her to track patient referrals and gain insight into what approaches to online marketing and advertising work best. She has also built up her email list, to remain connected with patients between appointments with newsletters and links to interesting articles.
She got all this in place just as the pandemic struck in March 2020 – a great time to go paperless and reduce physical contact and the risk of cross-contamination.
With her second grant, Beth is embarking on a new print and digital advertising campaign through local media.
“We haven’t done much online advertising pre-COVID-19 but with everyone spending more time at home and online it seemed like a perfect opportunity to dip our toes into digital advertising,” Beth said. “The campaign is still underway, and I am looking forward to seeing how far-reaching it is in getting our message out in a new way. Now more than ever, it is important to connect with your customers and let people know you are there and that you are open for business!”
The Digital Main Street program has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit digitalmainstreet.ca/ontariogrants