The Prince Edward County T-shirt Company is a premier local clothing brand that shares its love of local heritage and the spirit of the County through iconic designs on comfortable garments.

It all began in 2013 when Lucinda Pritchard and her fellow founders were inspired to create a business to celebrate the culture of Prince Edward County (PEC) – described as being like “an independent nation, fiercely local and attracting creative innovation.”

The team is committed to creating a great product with an authentic story, making memories and preserving the past.  All garments are chosen for comfort, fit and style and are worn with pride by both locals and visitors from around the world.

Customers near and far are reached through the combination of an online e-commerce site and a retail store in downtown Picton. These channels to market have been further expanded and enriched with the support of the free webinars and workshops, and access to grant funding, that are available through Digital Main Street.  They also worked closely with their local PEC Digital Service Squad.

“When we started the business, we set up a website and social media,” said Lucinda. “Through DMS, we have been able to update our online and social media advertising channels, and our website and photography, to bring in more customers.”

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